All the latest news from Happy PR and our clients.
It's a spectacular end to a great 2014 here at Happy PR with over 100 million people reached through media coverage of my clients and events this December alone. See some of the coverage below:
World AIDS Day for mothers2mothers: BBC World, BBC 2, Sky News, Arise TV, Reuters, Mail online, Mail showbiz
Women for Women International Catwalk & Auction in Association with Browns: Evening Standard, Red, Harpers online and Hello!
Artist Robin Lee: BBC World Outlook, Radio 4 Saturday Live and The Guardian Weekend
And last but not least little ole me is interviewed for this ES Magazine feature
Happy Holidays, see you on the other side
Women for Women International Catwalk and Auction in Partnership with Browns
World AIDS Day, December 1st, 2014: HIV-Positive Mothers Hold the Key to an AIDS-free Generation
Meet Johanna Satekge, mothers2mothers Mentor Mother
The transmission of the HIV virus from a mother to her baby is preventable. Yet, each day, almost 600 children are infected with HIV in sub-Saharan Africa. Most acquire HIV from their mothers during pregnancy, childbirth, and breastfeeding. Without treatment, approximately half of these children will die before the age of two.
Preventing HIV-positive mothers from passing on the virus to their babies is the most important thing we can do to achieve an AIDS-free generation. No baby should be born with HIV and no mother should die of AIDS.
As former US President Bill Clinton told delegates at July’s AIDS 2014 Summit, “Almost 50% of all new paediatric infections occur during the breastfeeding period. So keeping these women in care until the end of the breastfeeding period is the single most important thing we can do to achieve an AIDS-free generation.” Bill Clinton, speaking at AIDS 2014.
For World AIDS Day, 1st December 2014, mothers2mothers (m2m) Mentor Mother Johanna Satekge, mother of two from South Africa, will be in London from 26 November until 3 December to discuss her own experiences and how she and her fellow HIV-positive Mentor Mothers are fighting the stigma of HIV/AIDS, educating and supporting HIV-positive women, and preventing mother-to-child transmission of HIV across sub-Saharan Africa.
Johanna tested positive for HIV in 2001 when she was pregnant. At that time, there were not many programmes in South Africa to prevent mother-to-child transmission of HIV. As a result, Johanna had to endure unimaginable heartbreak. Her son, and a daughter born three years later, each died helplessly in her arms at seven months old of illnesses she believes were related to HIV. Working as a Mentor Mother at mothers2mothers, Johanna’s mission now is to make sure that no mother in her South African community has to go through the anguish she did. She has gone onto have two more children who are both HIV negative.
On World AIDS Day Johanna will join m2m Founder Dr. Mitch Besser to co-host a VIP Lunch at Mondrian London at Sea Containers, with Next Management and THE OUTNET. The event for high-profile supporters and VIPs will celebrate the work of m2m’s Mentor Mothers and thank supporters such as THE OUTNET and UNAIDS International Goodwill Ambassador Victoria Beckham who helped the charity raise much needed funds and awareness this year when they sold more than 600 fashion items from Victoria’s closet in aid of m2m on THE OUTNET.COM, in August.
Mothers on the front-line of the fight against AIDS
Effective and inexpensive medical interventions are available that can keep mothers and babies healthy. Without these interventions, up to 40% of infants born to HIV-positive mothers will contract the virus. With treatment, that number can be reduced to 2%. At mothers2mothers, 1.9% of babies born to m2m clients tested positive for HIV at 6-8 weeks in 2013. (m2m 2013 Annual Report).
However, most health centres in sub-Saharan Africa are severely understaffed which leaves doctors and nurses only minutes to give a pregnant woman her HIV diagnosis and explain all of the drugs and tests she must adhere to in order to keep herself healthy and protect her baby from HIV. In addition, the stigma of HIV that is prevalent in many African communities causes many women to live in fear and secrecy, making it difficult for them to access the care they need.
mothers2mothers is changing that by training, employing, and empowering Mentor Mothers, who are mothers living with HIV, to work alongside doctors and nurses in health centres as members of the healthcare team. In one-on-one and group sessions, Mentor Mothers provide essential health education and psychosocial support to other HIV-positive mothers on how they can protect their babies from HIV infection, and keep themselves and their families healthy. Mentor Mothers’ ties to the community and first hand-hand knowledge of HIV make them highly effective peer mentors.
The women Mentor Mothers serve are more likely to take antiretroviral (ARV) drugs to prevent mother-to-child transmission of HIV and protect their health. Further, the infants of mothers in m2m’s programme are more likely to receive ARVs to protect them from HIV infection, and be administered an early infant diagnosis test to determine their status, compared to other infants born to HIV-positive mothers. These outcomes have been shown to have a positive impact on the health of mothers and their children.
m2m’s programme also has a positive impact on the Mentor Mothers themselves. The employment enables Mentor Mothers to gain financial security for themselves and their families. By virtue of being professionalised, Mentor Mothers become role models in health centres and their communities, putting a face to empowered, strong, and healthy HIV-positive women, and thereby reducing HIV-related stigma and discrimination.
While Mentor Mothers are still primarily focused on preventing the transmission of HIV from mother to child and promoting maternal and infant health, m2m is enhancing the scope of its work to enable clients and their families to improve their overall health. Mentor Mothers are currently being equipped with the technical knowledge and skills to offer education, support, and referrals on a wide range of health issues important to clients. In order to reach even more women and their families, m2m is moving its Mentor Mother services out into communities. We are also formalising the education and support Mentor Mothers give to HIV-negative pregnant women and new mothers to help them stay healthy and HIV free.
More about mothers2mothers
Since its founding, m2m has reached more than 1.2 million HIV-positive mothers in nine countries in sub-Saharan Africa, and catalysed affiliated Mentor Mother programmes in two additional countries.
The Mentor Mother Model has been identified as a key strategy in the United Nations Global Plan to eliminate paediatric AIDS by 2015 and keep mothers alive. The Plan also calls for country-driven initiatives to promote national accountability and accelerate progress in reducing new HIV infections among children and improving maternal health. The establishment of national Mentor Mother programmes, currently being implemented in Kenya and South Africa with m2m’s technical assistance, supports this recommendation.
m2m is a member of the Global Plan Steering Group and the Inter-agency Task Team on the Prevention and Treatment of HIV infection in Pregnant Women, Infants and Children, which provides technical guidance to the 22 countries targeted by the Global Plan. Through these two organisations, m2m is able to promote the interests of mothers living with HIV and its efforts to meet their needs.
As mothers2mothers believed when it began the first Mentor Mother programme in South Africa in 2011, mothers can play a crucial role in helping women and babies stay healthy and provide much needed assistance to Africa’s severely understaffed health systems. We are grateful that the global community and national governments are embracing the services Mentor Mothers can offer, and are putting them front and centre of efforts to end paediatric AIDS and promote healthy motherhood.
For interviews, images, films, event accreditation and more information, please contact Jenny Rose on 07957 551 697 or email@example.com
USUAL SUSPECTS MAKE ROOM FOR CITIZEN LEADERS AT THIS YEARS UNGA
“I’m so respectful of what the White Ribbon Alliance has achieved to date and what it aspires to do, that at any speaking opportunities I would be privileged to give up my role to somebody from that organisation.” Ray Chambers, UN Secretary-General’s Special Envoy for Financing the Health Millennium Development Goals and for Malaria
The White Ribbon Alliance for Safe Motherhood (WRA), a global network of advocates for maternal health, made a BIG splash at this year’s United Nations General Assembly (UNGA) with its call for the ‘Usual Suspects’ to move over and make way for Citizen Leaders to speak at a wide range of important events on women and children’s health.
The campaign, which included the high profile distribution of issue 2 of the White Ribbon Alliance’s Citizen’s Post tabloid newspaper at events by ‘newsies’, created a huge stir and was successful at persuading an unprecedented number of big name ‘Usual Suspects’ to give up their speaking places on important panels for Citizen Leaders. For example Richard Horton (Chief Editor of The Lancet), Kathy Calvin (President & CEO of the UN Foundation), Flavia Bustreo (Assistant Director General for Family & Community Health at WHO) and Ted Turner (founder of CNN) all commended the campaign, calling themselves ‘Usual Suspects’ before handing over to citizen leaders to speak in their place.
Watch the Citizens Post Round-Up Report by WRA Citizen Reporters at the UNGA to see and hear what leaders had to say.
Flavia Bustreo gave up her speaking slot to WRA Tanzania Leader Rose Mlay, at the Every Woman Every Child Evening Reception, where Kathy Calvin also moved over for Memory Banda, Let Girls Lead Youth Advocate from Malawi. Both Ray Chambers and Ted Turner wanted to give up their speaking slots at the MDG advocates breakfast on Thursday, however, the organisers said only one person could do this. Ted Turner gave up his speaking slot for GirlUp Co Chair Karina Jougla and Ray Chambers endorsed the campaign.
At the Merck for Mothers event, Chaired by Devex founder Raj Kumar, Kumar gave a shout out to the WRA Campaign, displayed the Citizens Post on screens and held up the paper on the panel before handing over to Lennie Kamwendo, Midwife and Chair of the Board, WRA Malawi, on the floor. What’s more, two Women Deliver advocates were given a platform at the One Voice meeting - all thanks to the WRA’s Campaign, which created more citizen representation than first intended.
So what was the point? Accountability is one of the biggest buzzwords within the global health and development space, and there is increasing recognition that sustainability and accountability are linked. Citizens, coordinated by civil society organizations, have an immense role to play in translating government commitments beyond New York to ensure that they are delivered to women in their own countries. This often means identifying local barriers to commitments being delivered and then systematically advocating for the changes at national and district level. It means bringing together communities, health care providers, district leaders, and elected officials to discuss what isn’t working and coming up with practical solutions.
“Asking for space for these citizen leaders was not a token exercise to give voice to those on the ‘frontlines’ to provide a reality check of sad and heart wrenching stories. Instead, the platform given showcased the evidence that progress on achieving commitments can be greatly accelerated with strong citizen engagement. With less than 500 days remaining until the end of the Millennium Development Goals, we want to highlight how much more can be done if citizen leaders are supported to lead the change and continue to work with and push governments to deliver.” Betsy McCallon Executive Director of the White Ribbon Alliance for Safe Motherhood
So what’s next? Over the next year, White Ribbon Alliance and partners will be holding a series of national level dialogues to influence the Sustainable Development Goals and contribute to shaping the next phase for Every Women Every Child so that momentum is not lost, existing commitments are not swept under the rug, and gaps are prioritized.
The White Ribbon Alliance will be advocating for several of the Independent Expert Review groups recommendations including a new independent accountability mechanism with formal citizen engagement. We will be feeding into the Global Financing Facility consultations, including advocating for civil society funding as a central part of the accountability strategy, keeping up the global drumbeat and amplifying national successes.
At the 2015 UNGA the White Ribbon Alliance is calling for a Citizens Hearing to hold governments Accountable to their promises.
So, next time leaders meet in New York, London or Geneva applauding new policy, financing and program commitments, the White Ribbon Alliance will call on them to actively support the crucial role citizens must have if we are to make sure these promises make a difference in the lives of women and children.
About the White Ribbon Alliance for Safe Motherhood
Healthy mothers make a healthy world. White Ribbon Alliance unites citizens to demand the right to a safe birth for every woman, everywhere.
The good news is that the numbers dying in childbirth have come down by half in recent years, but this is after decades of neglect. Fifteen years ago the global Big Cheeses set 2015 as the target date for the eight ‘Millennium Development Goals’ (MDGs), one of which was reducing deaths in childbirth by three quarters while providing universal access to reproductive health. We have failed to meet it, and the death rate for mothers in many countries remains a global disgrace.
Over a decade ago, White Ribbon Alliance formed because the voices of women at risk of dying in childbirth were not being heard. We rapidly grew as thousands of people and groups joined the network, speaking as one voice. We are the biggest citizen led coalition for maternal health and we campaign nationally as well as on the global stage to persuade Heads of State to keep their promises and deliver on their commitments to maternal health.
We mobilise citizens and provide a platform for women and men to demand change.
More information: whiteribbonalliance.org, Facebook.com/whiteribbonalliance
The Women for Women International & De Beers Summer Evening 23rd June, The Royal Opera House London
Follow the event: #wfwijoinme
A selection of the online coverage:
Daily Mail online: http://www.dailymail.co.uk/tvshowbiz/article-2666527/Supermodel-Lily-Cole-covers-golden-dress-matching-coat.html
Harper’s Bazaar online: http://www.harpersbazaar.co.uk/people-parties/people-and-parties/the-women-for-women-and-de-beers-summer-evening
Marie Claire online: http://www.marieclaire.co.uk/news/fashion/546765/lily-cole-and-arizona-muse-support-the-women-for-women-gala.html#QhCT74VhuuZ0JzdP.03
Women’s Wear Daily: http://www.wwd.com/fashion-news/fashion-scoops/the-women-room-7764519?src=nl/mornReport/20140626
Tatler online: http://www.tatler.com/bystander/events/2014/june/women-for-women-international-and-de-beers-summer-gala#!/14674/image/1
Vogue online – Arizona Muse in “Best Dressed of the Week” gallery: http://www.vogue.co.uk/spy/celebrity-photos/2014/06/23/best-dressed-of-the-week/gallery/1196805
Women for Women International and De Beers Diamond Jewellers hosted a Summer Evening of entertainment and fundraising on 23rd June in aid of the important work Women for Women does helping some of the world’s most vulnerable women. Work highlighted this June at the Ending Sexual Violence in Conflict Global Summit hosted by William Hague MP and UN Ambassador Angelina Jolie.
Sponsored by De Beers Diamond Jewellers, co-chaired by Alexandra Meyers and Hikari Yokoyama, featuring a very special performance by Lily Cole, exciting performances by Lianne La Havas and Royal Opera House artists, and with guests including David Furnish and Arizona Muse it was a glittering affair.
“At a time when the international community has recognised it needs to do much more to prevent and respond to the use of rape and sexual violence as a weapon of war, it was wonderful for Women for Women International to celebrate what women in countries affected by conflict achieve every day - rebuilding their lives and the lives of their children and communities. I am so grateful to all the incredible people who donated their time and more to create this fabulous event, an evening filled with entertainment and beauty – raising funds we so desperately need to bring more women out of isolation and provide them with the skills they need to transform their lives.” Brita Fernandez Schmidt, UK Executive Director, Women for Women International
“Women for Women International is a cause that I hold very close to my heart, even more so after Hikari and I visited Kosovo recently to meet some of the women and graduates of the programme there. The stories that the women shared with us of the ordeals and adversity that they have faced, along with the proof of the success and strength that they all gained from the Women for Women programme were truly inspirational. Meeting these women has forever changed us and given us new perspectives on hope, drive and feminine empowerment.” Co-chair Alexandra Meyers
"I believe that women's empowerment is the most important issue confronting the 21st century. In many places, we forget that women are human and thus entitled to human rights including the right to participate in society - economically, politically and socially. WfWI empowers women from each locale that it works in to determine their own future, based on their own dreams and ambitions for their own lives." Co-chair Hikari Yokoyama
“De Beers is delighted to celebrate inspiring women through it’s “Moments in Light” project and through this is proud to support Women for Women International and their incredible achievements to support thousands of women in need around the world.” François Delage, CEO of De Beers Diamonds Jewellers
All proceeds from the event will go to the important work Women for Women International does to provide women survivors of war, civil strife, and other conflicts with resources to move from crisis and poverty to stability and self-sufficiency.
What: The Women for Women International & De Beers Summer Evening
When: 18:30-23:30, Monday 23rd June 2014
Where: Paul Hamlyn Hall, The Royal Opera House, London
Attendees included: Arizona Muse, Bay Garnett, Barbara Broccoli, Charlotte Olympia Dellal, Daisy de Villeneuve, David Furnish, Edie Campbell, Izzy Lawrence, Jade Parfitt, Jasmine Guinness, Juliet Aubrey, Matthew Williamson, Otis Ferry, Patrick Cox, Sol Campbell, Thomasina Miers and Zara Martin amongst others.
Performers: Lily Cole, Lianne La Havas, Kiandra Howerth
Co-Chairs: Alexandra Meyers & Hikari Yokoyama
Auctioneer: Alexander Gilkes
Sponsor: De Beers Diamond Jewellers
Honorary Committee: Barbara Broccoli, Nicky Kinnaird, Keira Knightley, Arizona Muse, Julia Peyton-Jones, Zainab Salbi and Robin Saunders Committee: Jacqueline Appel, Vanessa Arelle, Bette Anne Berg, Laurence Bet-Mansour, Raphaelle Bischoff, Mafalda Borea, Emily Caillon Chene, Sonia Carpentier Benjelloun, Celia Cattelain, Deborah David, Kirsten Grenside, Zoe Kuipers, Julie Lawson, Najla Nabih Mooro, Annika Naidoo, Sibylle Rochat, Marije Serrano-Visser, Dee Stirling, Caroline Templeton, Mimma Viglezio, Michelle Yue
Media Contact: Jenny Rose, Women for Women International, firstname.lastname@example.org or 07957 551 697.
About Women for Women International
At Women for Women International we work with women survivors of war in Afghanistan, Bosnia and Herzegovina, the Democratic Republic of the Congo, Iraq, Kosovo, Nigeria, Rwanda, and South Sudan. We help them transition from crisis and poverty to stability and economic well-being via a year-long training programme. We do this by bringing women out of isolation in a safe space with other women, by providing them with skills to earn and save money so they can put food on the table and send their children to school, by providing them with access and knowledge of how to look after their and their families’ health, by providing women with knowledge and skills so that they can make and influence decisions in their homes and community. Women are not victims of conflict, they are survivors and agents of change who can achieve the transformation they want for themselves and their families and communities with the right support.
Communities are not, of course, made up of just women and because the whole community benefits when everyone in the community is involved, we work hard at Women for Women International to engage men in our work. Men are powerful advocates for women’s empowerment, breaking down prejudices and practices which prevent women from reaching their potential.
So far, over 20 years WfWI has helped over 400,000 women survivors of war and created a change in the lives of over 2 million community members as a result.
Sponsor a woman through the one-year programme for £22 per month and help us change the world one woman at a time. For more information, go to womenforwomen.org.uk, facebook.com/WomenforWomenUK, youtube.com/user/womenforwomenuk, or follow us on @womenforwomenUK
About ‘Moments In Light’
De Beers, The Jeweller of Light, celebrates talented and inspiring women through a series of portraits created by photographer Mary McCartney. ‘Moments in Light’ captures their spirit in light and provides a platform to share their unique stories and natural beauty with women all over the world. This is an important project for the brand, engaging women through this emotional project, and through it supporting Women for Women International.
In this first series, beautiful portraits of contemporary artist and sculptor Cornelia Parker OBE, celebrated fashion designer Alice Temperley MBE, world renowned dancer and choreographer, Aszure Barton, artist and photographer, Chen Man and Michelin star chef, Skye Gyngell give a tantalizing insight into their lives, careers and inspirations. In a series of short films, each woman talks about her journey, her craft and her ‘Moment in Light’, a particular moment in time, which inspired her to succeed and that became possible through the support of others.
Brita Fernandez Schmidt, Executive Director, Women for Women International UK comments “I am inspired by the De Beers ‘Moments in Light’ campaign and so grateful to the incredible women taking part in the initiative. With the help of De Beers, 150 women survivors of war and conflict will go through the Women for Women International year-long programme. They will learn new skills and gain the confidence and knowledge that will allow them to rebuild their lives. In turn, they will improve the lives of their families and inspire other women to believe in themselves. ‘Moments in Light’ will give hope and opportunities to women, who are otherwise often forgotten.”
'Rio 50 Degrees'
Director: Julien Temple | Series Editor: Alan Yentob
Premiere: BBC1 10.30pm, May 18th
Most of us still think of Rio as a tropical paradise. An endless beach where the sun, sex and samba never stops. A place where the most beautiful girls on earth come from and English crooks like the Lavender Hill Mob or Ronnie Biggs go to live happily ever after.
But there is a darker reality behind the sunshine and soaring thermometers. As Brazil's economic miracle jumpstarts Rio's preparations for the World Cup and Olympics in 2014/16, the city is emerging from the legacy of a brutal military dictatorship and massive corruption. For over 25 years from the mid 80s until a couple of years ago, Rio has lived through what many Cariocas call a civil war between the police and the drug lords of the favelas, which has killed far more people than the Israeli Palestinian conflict during that same period of time.
Although populated by people of every shade and colour, this extraordinary racially mixed city, remains one of the most segregated on earth.
Huge levels of corruption exposed by the preparations for the games and continuing lack of investment in health, transport and education as well as the social cleaning of the favelas to make way for boutique Olympic hotels, caused people's anger to boil over onto the streets as two million people marched through Rio last summer.
Throughout all this, flowing from its roots in Samba, the music of Rio has reflected and directly influenced these tumultuous social and cultural changes more directly than anywhere else.
Powered and narrated by the music and voices of the city, Rio 50 Degrees takes us on a time travel journey through the best and worst of times, a living X-ray of the heartbeat and soul of the city on the brink of this summer’s World Cup…