All the latest news from Happy PR and our clients.
Bow Boys BMX Club & Going Beyond Tourism
Can't believe it's March already?! Just finished my current project working with cycling charity Sustrans, loved working with their Bow Boys BMX Club initiative and hope they raise the £250K they need to roll the club out to other schools in East London. You can see BBC London News report from the club on Saturday 9 March.
Have started working with the fabulous responsible travel people The Beyond Tourism Co. and have serious wander lust, their trips to Costa Rica and cycling round Cambodia are definitely on my next trip wish list. More info in the press releases to your left.
Happy Christmas & Goodbye 2012
I hope you’ve had a successful 2012, and if not get in touch in 2013 as I might be able to help :). My clients are all having a good end to the year here at Happy PR where it’s simply snowing coverage. Highlights include:
· With coverage around the London visit of Ugandan Midwife Esther Madudu’s for AMREF on ITV London Today, Tonight & online, the BBC World Service, Health Check and we the BBC News Online, A Day in Pictures on 5 December.
· Mandy Saligari at Charter has been interviewed for Metro and The Times Weekend features this month, whilst Annmarie Louw of Montrose Manor was in The Independent and on The Huffington Post this month and YourColour.com is in the January issues of Marie Claire, Prima and Your Hair.
Merry Christmas & Happy New Year!
The Recovery Reception: Lifting the Lid on the Culture of Denial Surrounding Addiction and Eating Disorders in the UK
Leading Addiction and Eating Disorder specialists Charter Day Care and Montrose Manor are joining forces with peers in the Addiction and Recovery sector to address treatment options accessible in the UK and further afield; How we categorise addiction, post-traumatic stress disorder (PTSD) and eating disorders living in a culture of Addiction and Denial; How we treat these conditions, and how this is funded.
On 2nd October 2012, in Harley Street: Mandy Saligari Founder of Charter Day Care and Annemarie Louw, Clinical Head Montrose Manor will be joined by peers, clients, VIP supporters, MPs and members of the House of Lords to discuss Recovery, the problems, the issues, possible answers, reforms and costs.
Addiction and Eating Disorders increasingly place burdens on society, families, individuals and communities. The problems are widespread and more public awareness of Addiction and Eating Disorders is needed if people are to identify the problem and obtain the necessary help on a timely basis. The sooner a person reaches out for treatment, the more effective, affordable and enjoyable treatment can be.
Charter Day Care and Montrose Manor are two treatment centres committed to broadening awareness of the prevalence of Addiction and Eating Disorders to achieve the best possible outcomes for clients.
“We understand how to lead people to lasting recovery and fulfilment in a proactive, cost effective manner and whilst the UK Government is moving in the right direction, due to the scale and self-perpetuating nature of the problem they need to move more quickly. There are thousands of addicts in this country and 100’s of half empty effective treatment centres.” Mandy Saligari, Founder and Clinical Director, Charter Day Care.
The message from addiction experts is clear and largely unified: We need to stop living in denial in the UK and move more quickly to stop the culture of addiction and addictive behaviours: the self-perpetuating cycle of addicts raising children in co-dependent relationships who go on to become addicts raising children in co-dependent relationships and so on. It is damaging and costly to society at large as well as a tragedy for individuals.
“An Eating Disorder is a serious illness and has the highest rate of mortality of all psychiatric illnesses. The complex nature of Eating Disorders means treatment and recovery is notoriously complex. On the NHS, patients cannot receive free help unless their BMI is a dangerously low 13 or less which means people aren’t getting help early enough. It appears that there exists a gap between the needs of the eating disorder sufferers and what the NHS can provide and there remain a substantial number of vulnerable people seeking treatment following the acute phase of an Eating Disorder.” Annemarie Louw, Clinical Head Montrose Manor
A report by Eating Disorder Charity BEAT in July 2012 found that the prevalence of eating disorders costs the English economy an estimated £1.26billion annually and possibly much more. The report, by economist John Henderson, reveals overall healthcare costs estimated at £80-£100m, costs of reduced GDP between £0.23bn up to £2.9bn, and costs of reduced length of life and health around £0.95bn up to £6.6bn making a likely total of £1.26bn per year.
Montrose Manor in Cape Town, South Africa is a firmly established treatment facility, attracting local and international clients, where the focus is on a rigorous healing programme. The 12 week treatment programme is structured to help clients achieve consolidated recovery through a comprehensive three phased approach which includes family counselling and on-going support in the UK on clients’ return home.
Of course, alcohol and drug addiction are also costing us £ billions. A 2008 Report by the charity Addaction found that substance misuse related crime cost the UK £100bn in the decade 1998-2008. Total health costs added another £10bn over the decade and each person who remains dependent on illegal drugs is costing the country £44,000 a year. And since then, this cost is likely to have increased.
The annual cost of alcohol-related harm in England has been estimated to range from £20 billion to £55 billion (Prime Minister’s Strategy Unit 2004; Lister 2007). This is made up of alcohol-related health disorders and disease, crime and antisocial behaviour, loss of productivity in the workplace, and problems for those who misuse alcohol and their families, including domestic violence. Limiting the costs to those associated with healthcare, crime and antisocial behaviour and employee absenteeism, the annual cost in England of alcohol-related harm has been estimated by NICE in 2010 at £12.6 billion .
The shared Recovery Awareness Reception on October 2nd 2012 will provide an opportunity to meet and network with like-minded, influential people committed to Client Recovery solutions, to share experiences and to discuss recent developments with decision makers.
For more information visit www.charterdaycare.com and www.montrosemanor.co.za
New Clients Announced
I’m pleased to announce two fantastic and fascinating new clients at Happy PR this month: Leading London addiction specialists Charter Day Care and prestigious eating disorder treatment centre Montrose Manor. Information about them and available spokespeople will be online shortly but in the meantime you can download background press information on both to the left. Get in touch if you need experts on either subject to interview, write blogs or offer advice.
F1™ Party for GOSH
SPONSORED BY BGC PARTNERS, 4th JULY 2012: DRIVERS AND CELEBRITIES RAISE OVER HALF A MILLION FOR GREAT ORMOND STREET HOSPITAL CHILDREN’S CHARITY
Last night the F1™ Party, sponsored by BGC Partners with support from Pirelli, celebrated the official launch of the 2012 Formula 1 Santander British Grand Prix raising £540,000 in vital funds for a new Surgery Centre at Great Ormond Street Hospital.
Members of the F1™ community, including F1™ drivers and celebrities came together at Battersea Evolution, for the eighth F1™ Party in aid of Great Ormond Street Hospital Children’s Charity. The funds raised last night bring the total raised for the Charity so far by the Formula 1™ community to over £3 million.
As creative director of the party, Tamara Ecclestone once again helped plan the glitzy event where guests were wowed by Adam Garcia and his Revolution dancers, magician Dynamo and an exclusive performance by The Feeling followed by celebrity DJ Henry Holland. Guests were also treated to an unexpected turn from Beverley Knight when she sang (Take a Little) Piece of my Heart with The Feeling. Thanks to headline sponsors BGC Partners and supporting sponsors Pirelli without whom the F1™ Party would not have been possible.
Formula 1™’s Bernie Ecclestone, daughter Tamara and the Charity’s Patrons Vernon Kay and Tess Daly were joined by a whole host of celebrity party goers including: Event Host Natalie Pinkham Sky Sport’s F1™ Pit Lane Reporter, Aldo Zilli, Anna Williamson, Beverley Knight, David Coulthard, David Croft, Donal McIntyre, Eddie Jordan, Gary Cockerill, James Grint, Jenny Halpern Prince, Layla Powell, Leah Weller, Lizzie Cundy, Louie Spence, Mark Wright, Oliver Phelps, Phil Turner, Rupert Grint, Sara Cox, Ted Kravitz, and F1™ team principals and drivers including Mark Webber with Christian Horner from Red Bull, Heikki Kovalainen and Vitaly Petrov from Caterham, Jerome d’Ambrosio and Eric Boullier from Lotus, Narain Karthikeyan, Dani Clos & Luis Perez-Sala from HRT and Daniel Ricciardo of Toro Rosso.
Great Ormond Street Hospital patient Cameron Stewart also gave a heartfelt and inspiring speech about his experience of the hospital following treatment for a brain tumour.
Bernie Ecclestone, CEO of Formula One Management says, “I am delighted to be able to bring the F1™ community together to help such a great cause. Formula 1™ and Great Ormond Street Hospital have forged a unique and successful relationship, drawing support from across the F1™ community to improve the lives of children being treated at the hospital.”
Tamara Ecclestone, says “Great Ormond Street Hospital is incredibly important to my family and me. Throwing the F1™ Party for Great Ormond Street Hospital’s Children’s Charity is our way of using the glamour and excitement of the Grand Prix to raise vital funds to help the thousands of sick children who are treated by the Hospital each year.”
An exclusive auction was held on the night, with lots including Two places on the Lotus F1™ GP i-race day in Budapest with Business Class flights, Dinner with JLS, VIP Tour & Lunch with Ross Brawn at Mercedes Team HQ for four and VIP Paddock Passes to the Monaco GP.
Great Ormond Street Hospital Children’s Charity is the official charity of the Formula 1 Santander British Grand Prix. Between 2005-2011, the relationship with the F1™ community has raised over £2.6 million towards the hospital’s new Heart and Lung Centre in the Morgan Stanley Clinical Building, the first part of the Mittal Children's Medical Centre, which officially opened in June 2012.
This year, the F1™ Party has begun fundraising for the new Surgery Centre, where some of the world’s most renowned paediatric surgeons will be operating on patients as young as a few hours through to 18 years old.
In addition to the vital funds raised, each year many of the hospital’s patients are invited to enjoy the Formula 1 Santander British Grand Prix from the Paddock, and meet their F1™ heroes. This weekend a small group of Great Ormond Street Hospital patients fanatical about Formula 1™, will be Bernie Ecclestone’s VIP ‘Access All Areas’ guests at the 2012 Formula 1 Santander British Grand Prix at Silverstone. They will be treated to a once in a lifetime experience.
For more information or to donate please visit www.gosh.org
This Month I'm working with Great Ormond Street Hospital Children's Charity.
I'm helping their fundraising press team, in particular I'm working on the big F1 Party on 4th July (info below). I will of course share photos and tweets from the event.
The F1 community will come together on the evening of Wednesday July 4, as London’s Great Ormond Street Hospital Children's Charity (GOSHCC) and Formula One Management host an unforgettable evening to celebrate the official launch of the 2012 Formula 1 Santander British Grand Prix.
With the kind permission of Bernie Ecclestone, the F1 paddock, celebrities and guests will join the party of the season in aid of GOSHCC. In the eighth year that the charity has hosted the only official F1 Party in the UK, it is moving to London’s most dynamic event space, Battersea Evolution. BGC Partners are welcomed on board as new headline sponsors and Pirelli are supporting sponsor for the second year running.
Natalie Pinkham, pit-lane reporter for Formula One broadcasters Sky Sports, will be hosting the evening and Tamara Ecclestone remains Creative Director of the event.
We need to raise £50 million every year to help rebuild and refurbish Great Ormond Street Hospital, buy vital equipment and fund pioneering research. Amazing things happen at Great Ormond Street Hospital every day.
For more information please contact me or log on to www.gosh.org
Dreams for My Daughter by Joanna Vestey at Wow –Women of the World Festival, Southbank 8-11 March
WRA on Andrea Mitchell Show, NBC 8 March 2012
Mothers and fathers the world over have dreams for their daughters; for love and happiness, for fulfilment and equality, for peace and prosperity….
But in all too many countries their daughters still have little option but to follow an age old pattern: forced into early marriage and risking death to give birth. In Afghanistan, 1 in 11 women die in childbirth, and in many countries it is more likely that girls will die giving birth than go to school.
This reinforces the vicious circle of low education, poverty, child marriage – and back to early death in childbirth.
The Dreams for My Daughter exhibition, by leading photographer Joanna Vestey, will be launched at WOW – Women of the World festival at the UK’s famous Southbank Centre from International Women’s Day, 8th March until Sunday 11th March 2012.
Dreams for My Daughter Exhibition
On International Women’s Day 2012 The White Ribbon Alliance holds first Dreams for My Daughter Exhibition by Joanna Vestey at WOW – Women of the World at Southbank Centre 8-11 March 2012